Cone
The Cone is a 3-dimensional representation of the Golden Circle (i.e. the Golden Circle being the top-down view). It illustrates how the levels of the Golden Circle exist inside an organization.
The top of the Cone represents the Why, the middle of the Cone represents the How and the bottom of the Cone represents the What level.
This view helps us understand the flow of information through an organization and the relative roles and responsibilities. For example, those that operate at the top of an organization are responsible for keeping the Why clear. Those in the middle of the organization are responsible for figuring out how to advance the Why and those at the What level are responsible for delivering the tangible goods - the products and services.
For an organization to operate at its maximum potential it must function like a cone...like a megaphone. That is to say, for the megaphone to work properly it must be loud and clear. Volume represents the amount of publicity or goods and services sold and clarity represents how well all those things are connected to the Why.
The Cone is a 3-dimensional representation of the Golden Circle (i.e. the Golden Circle being the top-down view). It illustrates how the levels of the Golden Circle exist inside an organization.
The top of the Cone represents the Why, the middle of the Cone represents the How and the bottom of the Cone represents the What level.
This view helps us understand the flow of information through an organization and the relative roles and responsibilities. For example, those that operate at the top of an organization are responsible for keeping the Why clear. Those in the middle of the organization are responsible for figuring out how to advance the Why and those at the What level are responsible for delivering the tangible goods - the products and services.
For an organization to operate at its maximum potential it must function like a cone...like a megaphone. That is to say, for the megaphone to work properly it must be loud and clear. Volume represents the amount of publicity or goods and services sold and clarity represents how well all those things are connected to the Why.
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